Tosa Farmers Market
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History

Tosa Farmers Market, a project of the Fire Fly Foundation, Ltd., is a volunteer-run open air market that brings locally-grown fruits and vegetables and foods crafted by Wisconsin artisans directly to the people of Wauwatosa and surrounding communities. TFM embraces a “buy local” ethos that fosters a greener, more sustainable city, bringing the community together in the process. In addition to organizing a weekly farmers market in the city of Wauwatosa, the TFM promotes environmental stewardship among Wauwatosans, providing opportunities to area citizens to learn more about health, nutrition, and sustainability.

Thanks to a small group of inspired community-minded volunteers, the Tosa Farmers Market began in September 2009 with a one day market in the parking lot behind the Wauwatosa Historical Society’s Little Red Store.  The goal of the one day market was to gauge the interest of the community of Wauwatosa in having farmers market right in the heart of the village, and to pique the interest of local vendors to bring their local products to Wauwatosa.  Approximately 1000 people came out on a cloudy, cool day to show their support and interest in fresh, local foods. 2010 marked the beginning of the first full season market, open each Saturday morning during summer and early autumn.

The Tosa Farmers Market is located in the Hart’s Mills parking lot, situated along the Oak Leaf bike trail and the Menomonee River, in the Village of Wauwatosa . Free parking is available in the large parking lot behind the historic Little Red Store, and across the river by pedestrian bridge in Hart Park. This location was was selected because of its close proximity to the Wauwatosa Village shopping district, three bus stops, the Oak Leaf Trail bike path, and several Wauwatosa neighborhoods. It is easily accessible from several major highways and is within a mile of Milwaukee’s city limits and the Milwaukee Regional Medical Center.

Tosa Farmers Market is operated by a volunteer Board of Directors, made up of Wauwatosa residents who care passionately about supporting local agriculture and business. We are a well-connected community with big city amenities and a close-knit, small-town vibe. We value simple, fresh, organic living and support the arts. We’re a highly pedestrian community. On any given day through the spring, summer, and fall, there are as many folks walking and biking on our streets as there are in cars driving through. We feel that this combination of unique factors makes Wauwatosa uniquely positioned to have a highly successful outdoor market.